BENEFITS –
To Nikes knowledge, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook and Twitter you can learn the dominant target market of your acquired audience. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.
Social media helps target audiences more effectively, Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. You can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. This modern technology and online sources have great advantage for business’ like Nike to identify and communicate with their ideal audience.
The use of social media allows you to receive instant feedback from your customers’ perspective. Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective.
LIMITATIONS –
However these benefits of social media can only be performed if employees understand the limitations of information being shared. Nikes social media policy is set in place to prevent inappropriate action from Nike or Nike’s employees online. Their policy ensures that all electronic communication regarding Nike business is appropriate, professional, and legally compliant. All Nike employees are responsible for ensuring Nike’s non-public, proprietary, or confidential information does not enter the public domain through electronic transmissions. These includes but is not limited to any information, data, ideas, plans, strategies, concepts or proposals relating to the following: inventions, patents, unreleased products, marketing, sales, promo plans, customer info, production data, future orders, earnings, sales, etc…. Nike employees are required to be respectful to all customers and give positive comments and inquire any further interviews if negative feedback is given and the customer is unhappy.
To Nikes knowledge, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook and Twitter you can learn the dominant target market of your acquired audience. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.
Social media helps target audiences more effectively, Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. You can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. This modern technology and online sources have great advantage for business’ like Nike to identify and communicate with their ideal audience.
The use of social media allows you to receive instant feedback from your customers’ perspective. Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective.
LIMITATIONS –
However these benefits of social media can only be performed if employees understand the limitations of information being shared. Nikes social media policy is set in place to prevent inappropriate action from Nike or Nike’s employees online. Their policy ensures that all electronic communication regarding Nike business is appropriate, professional, and legally compliant. All Nike employees are responsible for ensuring Nike’s non-public, proprietary, or confidential information does not enter the public domain through electronic transmissions. These includes but is not limited to any information, data, ideas, plans, strategies, concepts or proposals relating to the following: inventions, patents, unreleased products, marketing, sales, promo plans, customer info, production data, future orders, earnings, sales, etc…. Nike employees are required to be respectful to all customers and give positive comments and inquire any further interviews if negative feedback is given and the customer is unhappy.